Commercial Selling Advantage

This course is designed to help contractors grow their commercial business with confidence by understanding where opportunities exist and how to position the right solutions.

Participants will receive an overview of commercial equipment lines and their ideal applications, along with insight into regional market opportunities. The class covers proven strategies to win more bids, build stronger customer relationships, and capitalize on today’s efficiency and technology trends. Real-world case studies and practical tools are used throughout to connect strategy with execution.

Attendees will leave with a clear action plan to pursue commercial opportunities more effectively and increase overall commercial revenue.

Class Details

• Time: 8:00 AM – 12:00 PM (Lunch Included)

• Duration: 3–4 hours

• Level: Basic / Intermediate

• Instructor: Dustin English

• Who Should Attend: Commercial Sales, Estimators, Maintenance/Service Managers & Engineers

This class is ideal for professionals looking to expand into commercial work, improve bid success, and confidently sell commercial HVAC solutions.